Sunrise Vineyards
Visual Identity – Print Design – Website Design – Digital Design
Sunrise Vineyards is a 10-acre vineyard in Napa Valley, California that provides people with a refreshing bottle of wine and a way to learn more about their wine. They are a family-owned business that started in 1975 and a large focus of theirs is making their own wine and winemaking kits from the grapes they grow. They want a campaign to promote the quality of their wine and wine-making kits.
The Solution
Sunrise Vineyards works in the fields and the winery with their grapes. They also interact with their customers every day. They want to be seen as relaxing and joyful, reflecting their personalities and the work they do. To show this I use mature earthy colors and a soft wavy design. The logo uses a rational serif and a mark that represents the vineyard itself with the rolling hills and grape vines. The wavy shapes are utilized in the logo mark to help it feel relaxed and the sunrise helps it feel joyful. The contrast in the word-mark also gives the logo a joyful feel. You can also see a wine glass in the mark connecting it to the vineyard’s winery because not all vineyards make their own wine.
