Henry Doorly Zoo
Visual Identity – Print Design – Digital Design
The Henry Doorly Zoo and Aquarium in Omaha, Nebraska, is one of the largest zoos in the world and features an indoor desert, an indoor rainforest, and an aquarium. It opened in 1894 and has 962 species with over 2 million visitors yearly. “Omaha’s Henry Doorly Zoo and Aquarium’s mission is to inspire, educate, and engage people to serve as lifelong stewards for the conservation of animals and their habitats.” The Zoo has a variety of events throughout the year, including their Sleeping Bag Safaris. They want a new visual identity system and a promotional campaign for their sleeping bag safaris.
The Solution
The Henry Doorly Zoo works with their animals and wants to inspire, educate, and engage those visiting. They want to be seen as adventurous and wild but at the same time joyful and cozy. To do this I used bright and lively colors with cute illustrations. The bright colors help it feel adventurous and wild while the illustrations make it joyful and cozy.
